<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/"> <channel> <title>Botamp</title> <description>Get the tools to grow your business, build a community of fans and win your customers' loyalty.</description> <language>en</language> <link>https://www.botamp.com/?locale=fr%29</link> <lastBuildDate>Tue, 01 Jun 2021 08:20:19 +0000</lastBuildDate> <item> <title>How to stay close to your customers/subscribers with Botamp</title> <content:encoded> <![CDATA[<div> </div><div align="center"><br></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBajFYIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--a66303e919c0f90f62da6888e165620dde8d0b90/Accenture-CSM-thumbnail-724x506.jpeg"></div><div><br><div>Few visitors return to a website after having visited it and still very few make a purchase on the first visit. It is up to you to remind these potential customers to present them with everything that would benefit from visiting your website more often.</div><div><br></div><div>For this, the first step is to present on your site a good value proposition for your visitors. Encourage them to leave you their email address so you can easily contact them later.</div><br><div>Your value proposition doesn't have to be the one-size-fits-all message: ''Subscribe to our site to receive our latest news.''</div><div>This call to action does nothing for your subscribers and very few people will leave their email with such a message to you.</div><div><br></div><div>On the other hand, if you offer something really beneficial for your target, they will be happy to subscribe to your newsletter. If you're a photographer, you can gift a book on your top five tips for taking great photos.</div><div><br></div><div>Here is the example of Botamp:</div><div><br></div></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdUpXIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--7fb9e75a624ad9b6bc026e00dfa135cb467ce814/Screen%20Shot%202021-05-27%20at%2011.21.40%20AM.png"><i style="color: rgb(156, 156, 148); font-size: 14.4px; vertical-align: sub; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Botamp</i></div><div><div style="text-align: center; "><sub><font color="#9c9c94"><br></font></sub></div><div>It is essential when you are an entrepreneur to establish a certain bond with your customers or subscribers. It is by doing this that you would be able to present your products to them.</div><div><br></div><div>In order to help you in this process, Botamp offers you communication tools to send beautiful newsletters to your subscribers.</div><div>In this article, we will walk you through the steps to get your subscribers back to your blog and present your products to your customers.</div><div><br></div><div>First of all, you will need to insert a contact form on your site. To access it, all you have to do is go to the "Page" tab, choose the type of form you want and modify it. It's a simple process that will only take you a few minutes.</div><div><br></div><div>You will have to go to your dashboard and select the "Communication" tab. Then, tap on "Campaigns". <span style="font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Then click on "New Campaign" to start creating your newsletter.</span></div><br></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdVZXIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2e7da2696cf2fb2e419bf47e598168c2df7546f0/Screen%20Shot%202021-05-27%20at%2012.01.17%20PM.png"></div><div><div style="text-align: center;"><span style="font-size: 14.4px; vertical-align: super; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><i><font color="#636363">Campaigns</font></i></span></div><div style="text-align: center;"><span style="font-size: 14.4px; vertical-align: super; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><i><font color="#636363"><br></font></i></span></div><figure class="attachment attachment--preview attachment--PNG"><figcaption class="attachment__caption"> Step 2</figcaption></figure></div><div><br>You will see this page displayed:</div><div><br></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBZ2hYIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--7758ff55a59abd7d9bda62faf82e198a574284ff/Screen%20Shot%202021-05-28%20at%206.18.07%20PM.png"></div><div align="center"><br></div><div>On the right menu, the different models are displayed to allow you to create a tailor-made newsletter.</div><div><br></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBZ3hYIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--501b27e50d22f230de43ff038921fcaa14f35735/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9TY21WemFYcGxYM1J2WDJacGRGc0haaGN4T1RZeUxqQTFOelEzTVRVNU1qQTRNVFF3IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--8304d3b293a75b6321d0d32761b75f4f37b3adec/Screen%20Shot%202021-05-29%20at%201.44.49%20AM.png"></div><div style="text-align: center; "><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></div><div style="text-align: center; "><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Step 4</span></div><div style="text-align: center; "><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></div><div>Here is an example:</div><div><br></div><div align="center"><img src="blob:https://www.botamp.com/47398603-2069-4e7c-82ea-5698d0c7bb20"></div><div align="center"><br></div><div align="center"><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Step 5</span></div><div align="center"><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBZzFYIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--092c88b3da1d80c564a5c415722792214f2fcb5a/Screen%20Shot%202021-05-29%20at%201.04.54%20AM.png"></div><div></div><div><figure class="attachment attachment--preview attachment--PNG"> </figure></div><div><figure class="attachment attachment--preview attachment--PNG"><figcaption class="attachment__caption"><span style="font-size: 17.28px;">Step 6</span><br></figcaption> </figure><br>When you have finished writing your newsletter, you have the option to send it immediately, schedule it or send it right after a customer subscribes.<br></div><div><br></div><div align="center"><img src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBZ1pYIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--8906bce4b8886d374f380f4783de54a2988df280/Screen%20Shot%202021-05-29%20at%201.09.30%20AM.png"></div><div align="center"><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; text-align: left;">Step 7</span></div><div align="center"><span style="color: rgb(102, 102, 102); font-size: 17.28px; font-style: italic; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; text-align: left;"><br></span></div><div><font face="Muli, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji"><span style="font-size: 1.2rem;">All you have to do is launch your campaign. </span></font></div><div><font face="Muli, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji"><span style="font-size: 1.2rem;"><br></span></font></div><div><div><div>Email campaigns are of real importance to your business. When done appropriately, you can reap huge benefits and profits for your business.</div><div><br></div><div>If you are registered on the Botamp platform as a professional, you can create your first campaign now, or if not go to <a href="https://www.botamp.com/pricing" target="_blank">Botamp's pricing</a> page to upgrade and thus fully explore all the features.</div></div><br></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:52:48 +0000</pubDate> <link>https://www.botamp.com/blog/how-to-stay-close-to-your-customers-subscribers-thanks-to-botamp?locale=fr</link> <guid>https://www.botamp.com/blog/3706?locale=fr</guid> </item> <item> <title>How can you improve your calls to action and get more sales?</title> <content:encoded> <![CDATA[<div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Transaction" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdUV1IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d1a5da9dab13eaeaedc358cef6e2b004570205cf/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/rupixen-com-Q59HmzK38eQ-unsplash.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Transaction</font></figcaption></figure></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">What is a call to action?</span></h2><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><span style="color: rgb(34, 34, 34);">A call to action or CTA is a statement designed to get an immediate response from the person reading or hearing it. </span> <br><font style="vertical-align: inherit;">CTA is used as part of a marketing strategy to get your target market to respond by taking action. </font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">Why use a call to action? </span></h2><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><font style="vertical-align: inherit;">Usually used at the end, or sometimes throughout a sales pitch, they let potential customers and customers know what to do next if they are interested in what you are offering.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="color: rgb(34, 34, 34);">If you find that your customers are declining your call to action, whether it's buying or just asking for more information, the problem may be that your call to action isn't relevant enough.</span></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">The main purpose of a call to action is to get your visitors to take a specific action.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">How to improve calls to action?</span></h2><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">There are several techniques to improve your calls to action. </font><font style="vertical-align: inherit;">When these are well written, you can see your engagement rate increase dramatically.</font></font><br><font style="vertical-align: inherit;">Here are some techniques that you will find helpful.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><ul style="font-size: 19.2px; color: rgb(34, 38, 1);"><li><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"> Write calls to action related to your products or services</span></h3></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><font style="vertical-align: inherit;">Forget the classic "Contact Us" or "Subscribe" calls to action.</font><br><font style="vertical-align: inherit;">These are classic and generalist formulas that do not express the value of your offer.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">To get visitors to buy, they need catchy phrases that relate to what you are offering that will be of real benefit to them.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><ul style="font-size: 19.2px; color: rgb(34, 38, 1);"><li><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;">Place your calls to action in the right places</span></h3></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Don't put your call to action first on your site without any explanation. </font><font style="vertical-align: inherit;">People like to know why they should trust you and what your offer could do for them.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">It is therefore essential to put your call to action after a short argument that explains how your product or service represents the ideal solution for your customers.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><ul style="font-size: 19.2px; color: rgb(34, 38, 1);"><li><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;">Be creative</span></h3></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Experiment with new ways to use your calls to action. </font><font style="vertical-align: inherit;">It could be to include them in an explanatory video for example.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Do not get stuck in a single way of doing things but stand out. </font><font style="vertical-align: inherit;">Your customers will appreciate this originality and it will certainly earn you more conversions.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The call to action is an important part of your website. </font><font style="vertical-align: inherit;">Do not neglect it and take the time necessary to write it down.</font></font><br><font style="vertical-align: inherit;">This is one of the things that can turn your visitors into customers.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><font style="vertical-align: inherit;">Visit the </font><a href="https://botamp.com/"><span style="font-weight: bolder;">Botamp home page</span></a><font style="vertical-align: inherit;"> to get an idea and become one of us to benefit from powerful tools to propel your business towards success.</font></p></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:52:24 +0000</pubDate> <link>https://www.botamp.com/blog/how-can-you-improve-your-calls-to-action-and-get-more-sales?locale=fr</link> <guid>https://www.botamp.com/blog/3716?locale=fr</guid> </item> <item> <title>What you need to know about content marketing</title> <content:encoded> <![CDATA[<p style="color: rgb(34, 38, 1); font-size: 16px;"><br></p><div class="site-richtext" style="background-position: center center; background-size: cover; color: rgb(34, 38, 1);"><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBajR2IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--74f52fa2c9217d835e5f54c2c0a1dfbb438c701e/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/andrew-neel-cckf4TsHAuw-unsplash.jpg" style="object-fit: cover;"></figure><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><font style="vertical-align: inherit;">Content marketing can be defined as a marketing strategy that consists of the creation and distribution of useful content with the aim of bringing value to its audience and increasing its visibility.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Its main objective is to attract visitors to its website and turn them into consumers.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Some Benefits of Content Marketing </font></font></span></h2><br><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></h5><h4><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Long term effects</font></font></span></h4></li></ul><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Here, unlike traditional advertising, the effects of content marketing don't go away as soon as your investment ends. </font><font style="vertical-align: inherit;">The more content you create, the more its value increases over time. </font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></h5><h4><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Saves of financial resources </font></font></span></h4></li></ul><font style="vertical-align: inherit;">A content marketing strategy helps you save a portion of your advertising budget through the production and delivery of quality content</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></h5><h4><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Organic referral guaranteed </font></font></span></h4></li></ul><font style="vertical-align: inherit;">Content marketing has a huge impact on your business's SEO strategy because the content remains available on your website or blog and continues to generate traffic. </font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></h2><h2><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The impacts of content marketing on your business </font></font></span></h2><h2><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><h5><ul><li><font style="vertical-align: inherit;">Increase your brand's reputation</font></li></ul></h5><p style="font-size: 19.2px;"></p><p style="font-size: 19.2px;"><font style="vertical-align: inherit;">The creation and distribution of content related to your products and services will allow you to establish and strengthen the identity and authority of your brand in your industry. </font></p><p style="font-size: 19.2px;"><font style="vertical-align: inherit;">Thanks to quality content, your company will be able to appear as an expert in your chosen field and your target will naturally turn to your company to meet a need it faces.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"></font></p><ul><li><span style="font-weight: bolder; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25rem;">Increase your online visibility</span></li></ul><p><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;">Quality content will develop your visibility online, both on social networks and on search engines. </span><br></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Creating qualitative and optimized content through SEO techniques will increase traffic to your website. </font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Attract more customers </font></font></span></h5></li></ul><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The traffic created through social networks and search engines will attract more customers to your services. </font><font style="vertical-align: inherit;">Content marketing will allow you to reach your target wherever it is. </font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">What are the different types of content? </font></font></span></h2><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Content marketing isn't all about blog posts. </font><font style="vertical-align: inherit;">We also have among others:</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><font style="vertical-align: inherit;">Video</font></li><li><font style="vertical-align: inherit;">Podcast</font></li><li><font style="vertical-align: inherit;">Infographics</font></li><li><font style="vertical-align: inherit;">E-book</font></li><li><font style="vertical-align: inherit;">Webinar</font></li></ul><br><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Some tips for defining an effective marketing strategy </font></font></span></h2><br><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Define your target</font></font></span></h5></li></ul><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Who are you talking to? </font><font style="vertical-align: inherit;">What are their characteristics? </font><font style="vertical-align: inherit;">Knowing this will help you personalize your content so that it's relevant and resonates best with your potential customers. </font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Be regular</font></font></span></h5><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h5></li></ul><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Try to publish at least one or two blog posts per week, varying the themes and formats of your content. </font><font style="vertical-align: inherit;">You can use a posting calendar to help you write on a regular basis. </font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Use social networks </font></font></span></h5><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h5></li></ul><font style="vertical-align: inherit;">By sharing your content multiple times and on several different social networks, you will be able to get the most out of your content creation. </font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">To maximize your traffic, be sure to make the content you post on social media engaging: find a catchy headline, share images, infographics, quotes, or videos. </font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><ul><li><h5 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Take organic traffic into account </font></font></span><br></h5></li></ul><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">SEO has a real impact on your content. </font><font style="vertical-align: inherit;">Incorporate suitable SEO techniques into your content to help search engines index your site and deliver it to readers. </font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Choose your domain name and your hosting wisely because these are factors that influence the way your content will be offered by search engines. </font><br><font style="vertical-align: inherit;">Botamp simplifies your task and helps you create a site that is already well-positioned.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Try <a href="https://botamp.com/" target="_blank">Botamp </a> </font></p></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:52:02 +0000</pubDate> <link>https://www.botamp.com/blog/what-you-need-to-know-about-content-marketing?locale=fr</link> <guid>https://www.botamp.com/blog/3715?locale=fr</guid> </item> <item> <title>How to have a fast website that retains your visitors?</title> <content:encoded> <![CDATA[<div class="site-richtext" style="background-position: center center; background-size: cover; color: rgb(34, 38, 1);"><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px; font-size: 19.2px;"><img alt="How to have a fast website" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdTRJIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--723def0a7408adbd0bfc5dab13ec08bb72257161/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/flatlay-5115827_1920.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">How to have a fast website</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px; font-size: 19.2px;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;"><br></font></figcaption></figure><font style="font-size: 19.2px; vertical-align: inherit;"><font style="vertical-align: inherit;">When creating a website, your main concern is the comfort of your visitors. </font><font style="vertical-align: inherit;">Because the better they feel, the longer they stay and so you increase your chances of turning them into customers. </font><font style="vertical-align: inherit;">The first thing that catches the attention of a new visitor is the speed of your website. </font><font style="vertical-align: inherit;">If you don't have a </font></font><span style="font-weight: bolder; font-size: 19.2px;">fast website</span><font style="font-size: 19.2px; vertical-align: inherit;">, it will just look elsewhere.</font><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Indeed, 53% of visitors to a website leave if it takes more than 3 seconds to display.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">That's a really impressive percentage. </font><font style="vertical-align: inherit;">Because no matter how good your content is, if your website is slow, your visitor won't have time to see it.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">If you are not sure, or rather if you want to find out, you can </font><a href="https://developers.google.com/speed/pagespeed/insights/">check your site's load time with Google's PageSpeed Insights tool.</a></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Several reasons can explain the slowness of your site. </font><font style="vertical-align: inherit;">Here are the four main ones:</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">The theme of your website</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The theme of your website is the first choice you are faced with and it is also essential because it is what dresses your site, which gives it a nice build. </font><font style="vertical-align: inherit;">We are quickly tempted to take the most beautiful theme, the one with the most options possible. </font><font style="vertical-align: inherit;">In other words, we want a theme that thrills! </font><font style="vertical-align: inherit;">But a theme that is too loaded is often a very heavy theme. </font><font style="vertical-align: inherit;">And this weight is not always compatible with a </font></font><span style="font-weight: bolder;">fast website</span><font style="vertical-align: inherit;">.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">The weight of your images</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Better quality, high resolution, images are probably the reason your site struggles to load in 3 seconds. </font><font style="vertical-align: inherit;">Indeed, in high resolution, your image can quickly end up at 4, 8, or even much more MB. And if there are many on your site, and if each one has to take the time to load, well it's a bad start for you. </font><font style="vertical-align: inherit;">The user will already be gone before a single image has loaded.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">The animations</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">How many times have we heard that animation makes a website more dynamic? </font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Slideshows or videos are animations that always amuse the reader. </font><font style="vertical-align: inherit;">Well,… if he's still here to see them of course. </font><font style="vertical-align: inherit;">The amount of waiting on YouTube or Dailymotion is not the same as on an ordinary website. </font><font style="vertical-align: inherit;">A video of barely five minutes can quickly weigh 25MB or even more because we think of putting the best quality (nobody likes low-quality videos that damage the eyes). </font><font style="vertical-align: inherit;">And a website with one or more videos, and slideshows, is an extremely heavy website. </font><font style="vertical-align: inherit;">So this is the third obstacle to your idea of </font></font><span style="font-weight: bolder;">creating a fast website</span><font style="vertical-align: inherit;">.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Hosting</h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Your hosting can also hamper the </font><span style="font-weight: bolder;">loading speed of your website</span><font style="vertical-align: inherit;">.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">There are two types of web hosting: dedicated hosting and shared hosting.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">With dedicated hosting, you have space all to yourself. </font><font style="vertical-align: inherit;">It's like renting out an entirely empty building, obviously with you as the sole resident. </font><font style="vertical-align: inherit;">You have the space to do whatever you want. </font><font style="vertical-align: inherit;">But, it is the most expensive.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">And there is shared hosting where you share a space with others. </font><font style="vertical-align: inherit;">Like renting a room in a house (common yard). </font><font style="vertical-align: inherit;">Your living space can quickly be trampled and if you have great ambitions well you will be served.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--png" style="width: 690px;"><img alt="Tips for having a fast website" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdThJIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--23fa2d37bffc3d34077992dbc5dfa508200876fb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/template-1599667_1280.png" style="object-fit: cover;"></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--png" style="width: 690px;"><br></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 2rem; font-weight: 800;">Tips for having a fast website</span><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;">Luckily there are alternatives to all of this. </span></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit; vertical-align: inherit;"><font style="vertical-align: inherit;">Is your website slow? </font><font style="vertical-align: inherit;">Here are some tips for having a </font></font><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit; font-weight: bolder;">fast website</span><font style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit; vertical-align: inherit;">.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Choose a minimalist theme</font></h3><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The most beautiful themes are not exclusively those with the most options, let alone those that display multiple animations. </font><font style="vertical-align: inherit;">A minimalist theme can bring all of these elements together but with added speed. </font><font style="vertical-align: inherit;">It is a type of theme with a modern, understated but still elegant design that has the chic to give your business a professional image. </font><font style="vertical-align: inherit;">It is clean and charges very quickly. </font><font style="vertical-align: inherit;">So be sure to check all these features before choosing your theme.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><a href="https://www.botamp.com/">Botamp,</a><font style="vertical-align: inherit;"> for example, only offers minimalist themes that best present any of your projects and which are very fast.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Compress your images</font></h3><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">A beautiful image always gives your site a unique style. </font><font style="vertical-align: inherit;">It is bad because is very heavy but necessary because it makes your site more attractive. </font><font style="vertical-align: inherit;">There is only one solution for this; compress the size of these images. </font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">It may sound a lot tedious, but it has to be if you want to retain your visitors and potentially turn them into future customers.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">There are several free tools that can effectively help you with this task. </font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><b>Quick tip</b>: Do this for several images at the same time. </font><font style="vertical-align: inherit;">It's easier than one image at a time.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">So we have </font><a href="https://imagify.io/fr/optimizer/">Imagify</a><font style="vertical-align: inherit;"> which is a great tool to compress your images without altering their quality. </font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><b>Little tip</b>: Consider creating a free account on the site. </font><font style="vertical-align: inherit;">This increases your image storage time.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">There are also </font><a href="https://tinyjpg.com/">TinyJng</a><font style="vertical-align: inherit;"> or </font><a href="https://www.kraken.io/">Kraken</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> which do the job well. </font><font style="vertical-align: inherit;">It's up to you to see which one is right for you.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">However, if this task remains tedious for you, consider turning to </font><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">. </font><font style="vertical-align: inherit;">All your images are automatically compressed. </font><font style="vertical-align: inherit;">No need to go through a third-party service.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Choose better hosting</font></h3><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">So yes, not everyone has the budget for dedicated hosting or major projects and we could easily resolve to opt for shared hosting but ... be on your guard. </font><font style="vertical-align: inherit;">Always remember to check the price plans, offers, and services offered to you. </font><font style="vertical-align: inherit;">Do not hesitate to ask questions if you do not fully understand what you are being told and if in doubt do not.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Moreover, with </font><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> , customer service will always be at your </font><a href="https://www.botamp.com/"><font style="vertical-align: inherit;">disposal</font></a><font style="vertical-align: inherit;"> in case of doubts and/or misunderstandings.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h3 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Forget the animations</font></h3><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Whatever may be said, animations, videos, slideshows are large files that do not allow you to have a </font><span style="font-weight: bolder;">fast website</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">. </font><font style="vertical-align: inherit;">Before uploading an animation, ask yourself the right questions: Is it absolutely necessary? </font><font style="vertical-align: inherit;">Am I ready to slow down my site for animation?</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Only then will you know what to do.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The loading time of your site is of real importance. </font><font style="vertical-align: inherit;">Do not take this lightly, especially as a site that loads quickly is always better referenced. </font><font style="vertical-align: inherit;">Google always favors the fastest websites and they are the only first-page ones.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">So, efficiently optimize your website. </font><font style="vertical-align: inherit;">Your readers will be won over.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:51:40 +0000</pubDate> <link>https://www.botamp.com/blog/how-to-have-a-fast-website-that-retains-your-visitors?locale=fr</link> <guid>https://www.botamp.com/blog/3712?locale=fr</guid> </item> <item> <title>5 tips for creating a homepage that converts</title> <content:encoded> <![CDATA[<h1 style="margin-bottom: 0.5rem; font-size: 2.5rem; color: rgb(34, 38, 1);"><div class="site-richtext" style="box-sizing: border-box; line-height: inherit; font-size: 1.2rem; background-position: center center; background-size: cover; font-family: Muli, -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; color: rgb(34, 38, 1); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--png" style="box-sizing: border-box; display: inline-block; margin: 0px; position: relative; max-width: 100%; padding: 0px !important; width: 690px; text-align: center;"><img alt="Online sales" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWdzIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--03a1928c18e2b878bd7cf7a2788a28c3ef0570a5/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/template-1599667_1280.png" style="box-sizing: border-box; vertical-align: middle; border-style: none; max-width: 100%; height: auto; object-fit: cover; margin-left: auto; margin-right: auto;"><figcaption class="attachment__caption" style="box-sizing: border-box; display: block; padding: 0.5rem 0px 0px; text-align: center; font-style: italic; color: rgb(102, 102, 102); font-size: 0.9em; line-height: 1.2;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Online sales</font></font></figcaption></figure></div><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--png" style="box-sizing: border-box; display: inline-block; margin: 0px; position: relative; max-width: 100%; padding: 0px !important; width: 690px; text-align: center;"><figcaption class="attachment__caption" style="box-sizing: border-box; display: block; padding: 0.5rem 0px 0px; text-align: center; font-style: italic; color: rgb(102, 102, 102); font-size: 0.9em; line-height: 1.2;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><br></font></font></figcaption></figure></div><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">The first notice a visitor gets when he lands on your site is very important.</font></font><br style="box-sizing: border-box;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">It is, therefore, crucial to plan your home page so as to retain the visitor and thus have more chances of making a sale, for example.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Having content on your site is essential but it does not guarantee that your target will take action.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">It is the role of the home page to retain your visitors and inspire them to take action.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">No matter what type of business you have or what industry you are in, focusing on your homepage design is bound to be beneficial to you.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Here are 4 tips to help you build a homepage that can turn your visitors into customers.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div></div></h1><h2 style="box-sizing: border-box; margin: 0px; font-weight: 800; line-height: 1.2; font-size: 2rem; padding-bottom: 0.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><strong style="box-sizing: border-box; font-weight: bolder;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">1. Focus on simplicity</font></font></strong></h2><h1 style="margin-bottom: 0.5rem; font-size: 2.5rem; color: rgb(34, 38, 1);"><div class="site-richtext" style="box-sizing: border-box; line-height: inherit; font-size: 1.2rem; background-position: center center; background-size: cover; font-family: Muli, -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; color: rgb(34, 38, 1); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Websites with simple designs perform better than those with complex designs.</font></font><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Avoid putting everything your business has to offer on your home page.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Do not show all your products, services, information...</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Simplicity allows you to get straight to the point.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">So your visitor is not lost or overwhelmed by a ton of information at the same time.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">He/She knows what you are doing and how you are proposing it.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Your website must contain all the information about your business, but the visitor will read it when browsing.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Not all at once on the home page.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Pick a good color scheme.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Too bright and multicolored tones would scare the visitor away.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">So choose sparingly.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div></div></h1><h2 style="box-sizing: border-box; margin: 0px; font-weight: 800; line-height: 1.2; font-size: 2rem; padding-bottom: 0.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><strong style="box-sizing: border-box; font-weight: bolder;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">2. Pay attention to the loading time</font></font></strong></h2><h1 style="margin-bottom: 0.5rem; font-size: 2.5rem; color: rgb(34, 38, 1);"><div class="site-richtext" style="box-sizing: border-box; line-height: inherit; font-size: 1.2rem; background-position: center center; background-size: cover; font-family: Muli, -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; color: rgb(34, 38, 1); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Speed has a huge impact on your conversions.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">If your website loads too slowly, your visitor may lose patience and walk away.</font></font><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">In today's digital age, people are used to getting content very quickly.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">If a website doesn't load right away, it would drastically destroy the company's chances of maximizing sales.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Your website should load quickly.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">And just simple and unloaded content helps reduce the loading time of your website.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">If you have tons of images, long blocks of text, large animations, complicated menus, lots of colors, flashing lights, and other unnecessary elements, your website won't load very quickly.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div></div></h1><h2 style="box-sizing: border-box; margin: 0px; font-weight: 800; line-height: 1.2; font-size: 2rem; padding-bottom: 0.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><strong style="box-sizing: border-box; font-weight: bolder;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">3. Choose quality images</font></font></strong></h2><h1 style="margin-bottom: 0.5rem; font-size: 2.5rem; color: rgb(34, 38, 1);"><div class="site-richtext" style="box-sizing: border-box; line-height: inherit; font-size: 1.2rem; background-position: center center; background-size: cover; font-family: Muli, -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; color: rgb(34, 38, 1); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Even if it means having images on your site, as long as they are excellent invoices. As the saying goes, "a picture is worth a thousand words".</font></font><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Quality images will grab your visitor's attention and get them hooked.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Be careful, however, not to overload your home page with images as this will greatly affect the loading time of your site.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Make sure all of your images are professional.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">You can<span> </span></font></font><a href="https://www.botamp.com/blog/7-free-image-banks-to-illustrate-your-articles" style="box-sizing: border-box; color: rgb(177, 0, 255); text-decoration: none; background-color: transparent;"><strong style="box-sizing: border-box; font-weight: bolder;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">find in this article some good places to find free high quality images</font></font></strong></a><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><span> </span>.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div></div></h1><h2 style="box-sizing: border-box; margin: 0px; font-weight: 800; line-height: 1.2; font-size: 2rem; padding-bottom: 0.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><strong style="box-sizing: border-box; font-weight: bolder;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">4. Have a clear call to action</font></font></strong></h2><h1 style="margin-bottom: 0.5rem; font-size: 2.5rem; color: rgb(34, 38, 1);"><div class="site-richtext" style="box-sizing: border-box; line-height: inherit; font-size: 1.2rem; background-position: center center; background-size: cover; font-family: Muli, -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; color: rgb(34, 38, 1); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Make sure your call to action is prominent and concise.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Your home page must necessarily contain your call to action, which must be easily detectable.</font></font><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Don't come up with many calls to action, either.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Site visitors won't know which to click and this will hurt your conversions.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Focus on the most profitable stock.</font></font></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div></div></h1><h2 style="box-sizing: border-box; margin: 0px; font-weight: 800; line-height: 1.2; font-size: 2rem; padding-bottom: 0.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><strong style="box-sizing: border-box; font-weight: bolder;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">5. Optimize your website for mobile devices</font></font></strong></h2><h1 style="margin-bottom: 0.5rem; font-size: 2.5rem; color: rgb(34, 38, 1);"><div class="site-richtext" style="background-position: center center; background-size: cover; font-weight: 400;"><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Just having your site perform well on a desktop isn't enough if you want the highest possible conversion rates. </font><font style="vertical-align: inherit;">Your home page should be optimized for phones as well.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Mobile optimization is important for all websites in all industries. </font><font style="vertical-align: inherit;">However, it is even more important when you are in sales.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">The majority of online shoppers use their phones to shop.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If your website isn't optimized for phones, you're missing out on a huge chunk of the market. </font><font style="vertical-align: inherit;">Optimizing your homepage for mobile users should be a priority.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Simplify the home page of your website. </font><font style="vertical-align: inherit;">Make it fluid for your audience's navigation and you will see your sales take off.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;">Create your website with </span><a href="https://botamp.com/"><span style="font-weight: bolder;">Botamp</span></a><span style="font-weight: bolder;"> to benefit from a website suitable for display on phones and computers, SEO optimized, and a clean design.</span></p><div><br></div></div></div></h1>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:50:20 +0000</pubDate> <link>https://www.botamp.com/blog/5-tips-for-creating-a-homepage-that-converts?locale=fr</link> <guid>https://www.botamp.com/blog/3717?locale=fr</guid> </item> <item> <title>How can you get more traffic to your website through social media sharing?</title> <content:encoded> <![CDATA[<div class="site-richtext" style="background-position: center center; background-size: cover;"><div style="background-position: center center; background-size: cover;"><div class="site-richtext" style="background-position: center center; background-size: cover;"><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; background-position: center center; background-size: cover;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Social networks" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFVmIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--dc0cf73331dc71cf5a75dac543d435639bf1ca6c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/dole777-gPet7PdxI1Q-unsplash.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Social networks</font></figcaption></figure><br><font style="vertical-align: inherit;">Social media can help you </font><span style="font-weight: bolder;">get more traffic to your website</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">. </font><font style="vertical-align: inherit;">Indeed, when the shares are important you can easily reach many more people and your organic traffic is strengthened.</font></font><br><font style="vertical-align: inherit;">We will see in this article how social networks can help you gain more traffic.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">1. Write articles worth sharing</font></h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; background-position: center center; background-size: cover;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The key is quality. </font><font style="vertical-align: inherit;">This is the first essential step that you must complete before expecting any return. </font><font style="vertical-align: inherit;">People will only share your article if it is qualitative.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Discuss the topics you develop on your blog appropriately. </font><font style="vertical-align: inherit;">Do your research before any writing and write your articles from a different point of view than the popular mass.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">2. Insert share buttons in your blog posts</font></h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; background-position: center center; background-size: cover;"><br><font style="vertical-align: inherit;">When you publish an article on a blog, it is essential to include the various social network sharing buttons such as Facebook, Pinterest, Twitter, LinkedIn, etc.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Share buttons allow you to get more visitors to your post. </font><font style="vertical-align: inherit;">When you reach a certain number of </font></font><span style="font-weight: bolder;">shares on social media</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">, people find it easier to give credit to you. </font><font style="vertical-align: inherit;">The more they believe in you, the more visitors you have on your post and thus increase your chances of </font></font><span style="font-weight: bolder;">getting more visitors to your website.</span></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Don't put your links at the end of the article because many of your readers don't read to the end. </font><font style="vertical-align: inherit;">Also, don't do this at the beginning because they haven't seen the content of the article yet. </font><font style="vertical-align: inherit;">Instead, consider inserting your bar on the left or right of your articles. I</font><font style="vertical-align: inherit;">t remains in your target's view throughout the reading process.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><font style="vertical-align: inherit;">3. Encourage your visitors to share your article</font></h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; background-position: center center; background-size: cover;"><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Very few visitors instantly share your articles after reading them. </font><font style="vertical-align: inherit;">Some people think they have done it when they haven't. </font><font style="vertical-align: inherit;">Others do not see the point or find the task too tedious. </font><font style="vertical-align: inherit;">Remind them of that. </font><font style="vertical-align: inherit;">You just have to put at the beginning of the article, a message of this style:</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><em><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Remember to share this article after reading it. </font><font style="vertical-align: inherit;">It's always a pleasure.</font></font><br></em></span><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">After reading, the reader is thus led to share the article. </font><font style="vertical-align: inherit;">Encourage yours to do the same too.</font></font></p></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><font style="vertical-align: inherit;">4. Benefit from the audience of celebrities in your field</font></h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; background-position: center center; background-size: cover;"><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">When you first start blogging, there are other people in your area or industry who have been blogging before you. </font><font style="vertical-align: inherit;">These people are like "stars" with their thousands of subscribers and their large audience on social networks.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">In order to get a boost from these people, consider interviewing them, asking them for advice, or practicing one of the techniques they recommend.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">You will get them to share your content and your audience will grow faster. </font><font style="vertical-align: inherit;">A good strategy to </font></font><span style="font-weight: bolder;">get more traffic to your website through social media sharing.</span></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">5. One article = one problem solved</font></h2><div style="background-position: center center; background-size: cover;"><br><font color="#222601">Always try to solve a problem when writing. This way you bring more value to your target and to thank you, they will share your article.</font><br><p style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style=""><font color="#222601">So, write your articles according to the problems of your target. Solve them with quality content and talk about it around you.</font></p><p style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-size: inherit; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">The different shares of your articles, in addition to bringing you credibility and reputation, will help you get better positioning in the search engine results pages. By applying all the tips we have just given, you will see that it is not very complicated to </span><span style="font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-weight: bolder;">get more traffic to your website through social media shares.</span><br></p></div></div></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:48:59 +0000</pubDate> <link>https://www.botamp.com/blog/how-can-you-get-more-traffic-to-your-website-through-social-media-sharing?locale=fr</link> <guid>https://www.botamp.com/blog/3723?locale=fr</guid> </item> <item> <title>3 tips you need to make more sales</title> <content:encoded> <![CDATA[<div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">How to attract people to your content? </font><font style="vertical-align: inherit;">How do you get people to use your solution instead of another? </font><font style="vertical-align: inherit;">How to get your sales off the ground?</font></font></div><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Clients" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdDh1IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--6e2397692a26ec7b1226d7a79cf04f98a8fd792c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/camilo-jimenez-qZenO_gQ7QA-unsplash.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Clients</font></figcaption></figure><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">These are questions that you are certainly asking yourself. </font><font style="vertical-align: inherit;">Beyond offering a product that meets the needs of your customer, it is necessary to look into less glaring details but which will make the difference.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Because defining your target and finding the right product isn't enough, you need to focus on the little details that will make the difference.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">In this article, we'll share 3 tips that will help you attract more visitors and turn them into customers.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">1- Highlight the problem of your target</span></h2><div style="background-position: center center; background-size: cover;"><br><font style="color: rgb(34, 38, 1); font-size: 19.2px; vertical-align: inherit;"><font style="vertical-align: inherit;">What is the solution you bring to your target? </font><font style="vertical-align: inherit;">Beyond the fact that your product is great, multifunctional, ... What does your target gain with your product? </font><font style="vertical-align: inherit;">When you've answered this question, put your answer first.</font></font><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">People are looking for your product or service because you are offering a solution to their problem. </font><font style="vertical-align: inherit;">If you can clearly identify their problem and represent the solution as well as the benefit in the title, then there is a good chance that you can increase your sales.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">When presenting your product, don't present it as the product of the century that will revolutionize people's lives (even if it is). </font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Instead, tell people what they would gain from using your product. </font><font style="vertical-align: inherit;">What does your product offer them? </font><font style="vertical-align: inherit;">What is the problem that your product solves?</font></font></p><p style=""><font style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 19.2px; vertical-align: inherit;">To give you an example, you can use the<a href="https://botamp.com" target="_blank"> Botamp home page </a>which calls out with this sentence: </font><font color="#222601">Create a website and professional email campaigns in 10 mins.</font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The problem is defined and it is the solution provided. </font><font style="vertical-align: inherit;">Do the same when you present your products or services.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">2- Write testimonials</span></h2><div style="background-position: center center; background-size: cover;"><br><font style="color: rgb(34, 38, 1); font-size: 19.2px; vertical-align: inherit;"><font style="vertical-align: inherit;">When one of your customers uses and enjoys your product, tell the world. </font><font style="vertical-align: inherit;">There is no better advertising for your brand than customer feedback.</font></font></div><div style="background-position: center center; background-size: cover;"><font style="color: rgb(34, 38, 1); font-size: 19.2px; vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font><p style=""><font style="vertical-align: inherit;"><font color="#222601">Consider writing an article for each feedback if possible, to show your audience that your product is really beneficial and convince the most skeptical.</font><br></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Spark the attention of your readers towards these testimonials with catchy headlines. </font><font style="vertical-align: inherit;">You can </font></font><a href="https://www.botamp.com/blog/how-to-write-titles-that-catch-the-attention-of-your-visitors"><span style="font-weight: bolder;">follow the recommendations in this article</span></a><font style="vertical-align: inherit;"> to improve the quality of your titles.</font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">3- Offer a free trial</span></h2><div style="background-position: center center; background-size: cover;"><br><font color="#222601">Most people like free things. And even more, people prefer not to take a risk when it comes to a newly released product.</font><br><font color="#222601"><span style="font-size: 19.2px;"> </span></font><br><div style="color: rgb(34, 38, 1); font-size: 19.2px; background-position: center center; background-size: cover;">That's because people don't want to commit to anything they don't know much about. By reducing their commitment with free trials, you can attract more people and hopefully convert more of them into one-time customers.</div><div style="color: rgb(34, 38, 1); font-size: 19.2px; background-position: center center; background-size: cover;">If your product or service doesn't offer a free trial, you can also opt for price reductions, a guarantee, personalized follow-up, ... It's up to you.</div><p style="color: rgb(34, 38, 1); font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><font style="vertical-align: inherit;">Find the right way to present and talk about your product to those around you in order to spark their interest and boost your sales.</font><br><font style="vertical-align: inherit;">This is what will make the difference and will know how to get you out of the crowd.</font></p></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:48:26 +0000</pubDate> <link>https://www.botamp.com/blog/3-tips-you-need-to-make-more-sales?locale=fr</link> <guid>https://www.botamp.com/blog/3722?locale=fr</guid> </item> <item> <title>5 practical tips to follow to captivate your readers</title> <content:encoded> <![CDATA[<div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px; font-size: 19.2px;"><img src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdkV1IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--843bca46e28eb3efe7f31ad9b400076a86aee154/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/green-chameleon-s9CC2SKySJM-unsplash.jpg" style="object-fit: cover;"></figure><br style="font-size: 19.2px;"></font></div><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><br></font></div><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;">To captivate your readers, you have to find a way to offer quality content. </font><font style="vertical-align: inherit;">Your audience should know what you a</font><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">re talking ab</font><font style="vertical-align: inherit;">out a minute while reading your</font><font style="vertical-align: inherit;"> article, we share 7 practical tips to improve the quality of your blog posts and further engage your readers.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">1- Write on a subject that interests you and/or fascinates you</font></font><br></span></h2><font style="vertical-align: inherit;">Writing articles can be a burden </font><em>unless you are passionate/interested in the topic</em><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">. </font><font style="vertical-align: inherit;">So, first and foremost, choose a topic that speaks to you.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Don't just pick a topic that “works”. </font><font style="vertical-align: inherit;">Instead, choose a topic that is essential to you. </font><font style="vertical-align: inherit;">So, in the long run, writing on it will not discourage you.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">2- address your audience</font></font><br></span></h2><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">When writing a blog post, don't adopt an impersonal tone. </font><font style="vertical-align: inherit;">The reader may not care about what you say.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Do this exercise beforehand: Define your target audience, age group, habits, functions, ... This will help you create a prototype of your ideal target and thus take a tone that suits them.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><br></font></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">3- Write a catchy title</font></font><br></span></h2><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The title is the first thing your reader comes in contact with. </font><font style="vertical-align: inherit;">The title of your article will determine whether or not your audience will click on your article.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Write a headline that captivates your readers and to do so here are some tips:</font></p></div><ul style=""><li style=""><font color="#222601">Take your time when writing and don't rush the title</font><br></li><li style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Avoid writing a title that is too short or too long. </font><font style="vertical-align: inherit;">Find the happy medium (8-12 words)</font></font></li><li style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;">Formulate your titles in the form of questions (Why? How?)</font></li><li style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;">Write lists (5 ways to ...)</font></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><br><font style="vertical-align: inherit;">To learn more, you can </font><a href="https://www.botamp.com/blog/how-to-write-titles-that-catch-the-attention-of-your-visitors" target="_blank">read this article which shares tips on how to write your headlines well</a><font style="vertical-align: inherit;">.</font></div><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><span style="font-weight: bolder; font-size: 2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></div><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><span style="font-weight: bolder; font-size: 2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">4- Solve a specific problem</span></div><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Don't write your articles just for the sake of filling spaces or to keep up with your rigid calendar. </font><font style="vertical-align: inherit;">Each of your posts should address a specific problem your audience is facing. </font><font style="vertical-align: inherit;">Each article should add value to your audience so they will be eager to read it.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Your article will be all the more interesting to read if it meets the expectations of your audience and provides them with an effective solution to a given problem.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><br></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="color: rgb(34, 38, 1);"><span style="font-weight: bolder;">5- Think about SEO (but sparingly)</span></h2><div style="background-position: center center; background-size: cover;"><div style="background-position: center center; background-size: cover;"><font color="#222601">When you start thinking about SEO, you may forget or drift away from the original goal: Bringing value to your readers. </font><span style="color: rgb(34, 38, 1); font-size: 1.2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">You write for them first. For your readers. And if you are obsessed with SEO, your text may not be appreciated by your readers.</span></div><div style="background-position: center center; background-size: cover;"><font color="#222601">Here are some tips to help you:</font></div><div style="background-position: center center; background-size: cover;"><font color="#222601"><br></font></div><ul><li style="background-position: center center; background-size: cover;"><font color="#222601">Don't stuff your article with keywords, for example. You don't want them to be found in every paragraph or, worse, in every sentence</font></li><li style="background-position: center center; background-size: cover;">Don't write only about popular topics</li><li style="background-position: center center; background-size: cover;">Care about your readers</li></ul><div style="background-position: center center; background-size: cover;"><font color="#222601"><br></font></div><div style="background-position: center center; background-size: cover;"><font color="#222601">In the end, this list could help you re-orient your editorial line and offer better content to your audience.</font></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:47:44 +0000</pubDate> <link>https://www.botamp.com/blog/5-practical-tips-to-follow-to-captivate-your-readers?locale=fr</link> <guid>https://www.botamp.com/blog/3721?locale=fr</guid> </item> <item> <title>7 tips for writing a newsletter that converts</title> <content:encoded> <![CDATA[<div class="site-richtext" style="background-position: center center; background-size: cover; color: rgb(34, 38, 1);"><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">A newsletter is a one-off message that you send to your subscribers. </font><font style="vertical-align: inherit;">It contains different types of information: new publications, exclusives, unique offers...</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Follow us" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa1loIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--55acbda8b142f393b62e7ea74d47ad4735b8aee4/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/chuttersnap-iWrj6pDlkug-unsplash.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Follow us</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;"><br></font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The newsletter is at the heart of your e-mailing because it is a great strategy to encourage your subscribers to take specific actions. </font><font style="vertical-align: inherit;">Not many people will return to your site, so it is important to opt for email marketing to maintain a connection between your readers and you.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Getting people to notice your emails, open your emails, click on your email content, and respond to your emails is a tricky task.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Here are 7 tips you should use with your newsletters</font></font><br></span><br></p><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">1. Give people a reason to read you</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">For you to get conversions in the first place, you need to have an active list of email subscribers. </font><font style="vertical-align: inherit;">The best way to do this is to give them a great reason to participate. </font><font style="vertical-align: inherit;">Don't just say “sign up for our newsletter”.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">It is not at all attractive. </font><font style="vertical-align: inherit;">You will need to provide a reason for people to leave their email to you and for that, you need to offer them something. </font><font style="vertical-align: inherit;">It could be a 7 day free trial of your product, a free eBook, or free training.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Get off the beaten track.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">2. Define your goal and stick to it.</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">What is the purpose of your newsletter? </font><font style="vertical-align: inherit;">Before you start writing, </font></font><font style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit; vertical-align: inherit;">you will need to define the goal you want to accomplish with the newsletter. </font><font style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit; vertical-align: inherit;">It can be to:</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><ul><li><font style="vertical-align: inherit;">boost sales</font></li><li><font style="vertical-align: inherit;">increase social media presence</font></li><li><font style="vertical-align: inherit;">download an e-book</font></li><li><font style="vertical-align: inherit;">drive traffic to a landing page</font></li><li><font style="vertical-align: inherit;">promote a new product or service</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></li></ul><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">3. Encourage your prospects to open your emails</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If the prospect doesn't open your email, nothing can be done. </font><font style="vertical-align: inherit;">Personalize your message so that your prospect feels involved. </font><font style="vertical-align: inherit;">You could use his first name to call him out, for example.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If your email is similar to the other 1,000 he receives, chances are he won't read yours. </font><font style="vertical-align: inherit;">So stand out.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">4. Put the package right on your item</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">To have a better chance of getting your message read, you need to write your subject line in a way that piques your prospect's curiosity. </font><font style="vertical-align: inherit;">Here are some of the powerful words you can use:</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><ul><li><font style="vertical-align: inherit;">unbelievable</font></li><li><font style="vertical-align: inherit;">breathtaking</font></li><li>Astonishing</li><li><br></li><li><font style="vertical-align: inherit;">urgent</font></li><li><font style="vertical-align: inherit;">breaking up</font></li><li><font style="vertical-align: inherit;">important</font></li><li><font style="vertical-align: inherit;">alert</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></li></ul><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">5. Take care of your title</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">It may happen that some prospects see your email title first instead of the subject line. </font><font style="vertical-align: inherit;">It is therefore important not to rush this step. </font><font style="vertical-align: inherit;">Write compelling headlines that grab the attention of your prospects.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">This article on </font><a href="https://www.botamp.com/blog/how-to-write-titles-that-catch-the-attention-of-your-visitors" target="_blank"><span style="font-weight: bolder;">how to write compelling headlines</span></a><font style="vertical-align: inherit;"> could help you with your headline writing.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">6. Show the value of your product</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">It is not enough just to present your product as the most exceptional and the most sensational. </font><font style="vertical-align: inherit;">People want a product that makes their life easier or even a product that can change their life.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Do not overload your reader with superfluous information. </font><font style="vertical-align: inherit;">Remember, the point here is to grab their attention and make a connection. </font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">7. Be consistent in your messages</font></font></span></h2><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">When people subscribe to your newsletter, they expect to hear from you regularly. </font><font style="vertical-align: inherit;">Make sure to deliver the newsletter to your subscribers as promised. </font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Do not use this channel to pass secondary or unimportant information.</font><br><font style="vertical-align: inherit;">Your newsletters are an effective way to communicate and market your products to your subscribers. </font><br><font style="vertical-align: inherit;">If you write them correctly, you will see higher conversion rates.</font></p><div><font style="vertical-align: inherit;"><br></font></div><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:46:08 +0000</pubDate> <link>https://www.botamp.com/blog/7-tips-for-writing-a-newsletter-that-converts?locale=fr</link> <guid>https://www.botamp.com/blog/3719?locale=fr</guid> </item> <item> <title>How to write titles that catch the attention of your visitors?</title> <content:encoded> <![CDATA[<div class="site-richtext" style="background-size: cover; text-size-adjust: auto; background-position: center center;"><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Titles that catch the attention of your visitors" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFlWIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--c0300aece1301bd0d8025ec161b7c564ea6131e8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/flea-market-237460_1920.jpg" style="object-fit: cover;"><figcaption class="attachment__caption">Titles that catch the attention of your visitors</figcaption></figure></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br>The title of your article greatly influences your readers; on the net,<span class="Apple-converted-space"> </span><span style="font-weight: bolder;">8 out of 10 people read the title of your article but only 2 will click to read more.</span><span class="Apple-converted-space"> </span>So how<span class="Apple-converted-space"> </span><span style="font-weight: bolder;">to write titles that catch the attention of your visitors?</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">No matter how good your content is, if your title doesn't catch, your article won't be read.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Thus, in addition to attracting more readers to you, a relevant title facilitates indexing on Google. This will make it more likely to find yourself in the first Google search pages.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);">How to write a good title?</h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><div style="background-size: cover; background-position: center center;"><font color="#222601"><span style="caret-color: rgb(34, 38, 1);">According to Chip and Dan Heath, authors of <b>These Ideas That Stick</b>, there are six principles that are the basis of any successful idea and therefore of a successful title:</span></font><br><p style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"></p><p style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><span style="font-weight: bolder;">Simplicity</span><b><br></b><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;">The first value of your title is simplicity. Don't try to do too much. Go straight to the point. </span><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 19.2px;">This allows the reader to know what they are getting into and already provides an answer to their question.</span></p></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br><span style="font-weight: bolder;">The surprise</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">The human brain is confronted with all kinds of content on a daily basis. It is therefore often with a nonchalance that the reader continuously scrolls through their flow of articles. Creating a surprise causes an alert reaction in your reader's brain. This prompts them to click on your title and read the article.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br><span style="font-weight: bolder;">The concrete</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">The concreteness attests to the validity of what you are going to say. The reader knows where you are going and has no trouble following you. The concrete brings an answer to your reader. You don't make wild promises. The wording of your title is concise.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br><span style="font-weight: bolder;">Credibility</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Being credible is an essential point if you intend to earn the trust of your readers. Indeed, we will not find cosmetic products on your car website.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br><span style="font-weight: bolder;">Emotion</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">To interest readers, touch their sensitive cord. Arouse in them a desire to know more, a desire to understand the why and how. If you touch them in the heart, they will religiously read your article.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br><span style="font-weight: bolder;">The Story</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Tell a story. At least start doing it because a title must remain short. A story is one more way to arouse the interest of your readership. He will thus seek to know more.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Your title must have one of these characteristics so that you can catch your reader's attention. The question:<span class="Apple-converted-space"> </span><span style="font-weight: bolder;">how to write a title that catches the attention of visitors<span class="Apple-converted-space"> </span></span>is a real headache for bloggers. Here are some tips to help you.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><span style="font-weight: bolder;">7 tips to help you write better titles</span>.</h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>A short title</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Do not exceed 65 characters when writing your title. Otherwise, Google will remove the surplus and your portion of the title may be misunderstood by the player. The ideal size is 6 words.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>Include your audience</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Your targeted readers are much more excited when the title is addressed to them. So use the words "you" and "your" more often.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>Use numbers</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Experience has shown that numbers encourage much more clicks than any other form of content. <span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;">Do not hesitate to use it.</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>Use adjectives</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Adjectives increase the scope of your title and arouse curiosity among the reader. Using adjectives like impressive, unique, essential... will push your reader to click on your title more.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>Be specific</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Specificity helps you to be more concrete in the formulation of your title. Use names, descriptions... <span style="font-size: inherit; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">This makes your article more concrete.</span></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>Ask questions</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Questions challenge your readers. Asking a question prompts a reader to click in order to get the answer. <span style="font-size: 19.2px; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">So use this expression often in your title.</span></div><div style="background-size: cover; background-position: center center;"><br></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);"><li><b>The promise</b></li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Making a promise in your title greatly encourages the reader to click. He believes in you and expects your content to bring the presented result. So try not to give empty. You risk losing the confidence of your readers.</div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><h2 style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1);">Some titles to guide you:</h2><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><ul><li style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">7 mistakes you make in your kitchen</li><li style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">How to have a fast website that retains your visitors?</li><li style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">8 surprising tips to have more readers on your blog</li><li style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Here are Stephen King's 6 tips for writing well</li><li style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">Do you also make these mistakes on Instagram?</li><li style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;">3 simple steps to create your site easily with Botamp</li></ul><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div><div style="background-size: cover; background-position: center center;"><div style="background-size: cover; background-position: center center;"><font color="#222601"><span style="caret-color: rgb(34, 38, 1);">Take time to write the titles of your articles. It is the title that will make or break the reader's interest in reading your article. So spend some time writing it. A good title does not exempt you from writing good content. Always write good articles. Here are our tips on how to write titles that catch the attention of your visitors. Put them into practice to increase the audience on your blog.</span></font></div></div><div style="color: rgb(34, 38, 1); font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; caret-color: rgb(34, 38, 1); background-size: cover; background-position: center center;"><br></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:45:19 +0000</pubDate> <link>https://www.botamp.com/blog/how-to-write-titles-that-catch-the-attention-of-your-visitors?locale=fr</link> <guid>https://www.botamp.com/blog/3720?locale=fr</guid> </item> <item> <title>7 free image banks to illustrate your articles</title> <content:encoded> <![CDATA[<div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">Why use </font><span style="font-weight: bolder;">free image banks</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> to illustrate your articles? </font><font style="vertical-align: inherit;">For some bloggers, illustrating an article seems like an unnecessary exercise. </font><font style="vertical-align: inherit;">Many people do without it when writing their articles. </font><font style="vertical-align: inherit;">However, a beautiful image is what will capture the reader's attention and potentially keep them coming back to your website. </font><font style="vertical-align: inherit;">It is indeed very difficult to hold the attention of new readers in the immense jungle that is the Internet. </font><font style="vertical-align: inherit;">One solution is to stand out with a quality image.</font></font></div><h2 style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></h2><h2 style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"></font></font></h2><h2 style="font-size: inherit; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; background-position: center center; background-size: cover;"><span style="font-weight: bolder; font-size: 24px;">What is an image used for in an article?</span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The main role of an image is to illustrate your writing. </font><font style="vertical-align: inherit;">A relatively long article keeps the reader relaxed. </font><font style="vertical-align: inherit;">The image captures their attention and your message gets through more easily. </font><font style="vertical-align: inherit;">Using an image in a blog post helps you lighten up the blog post and makes it easier to read.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">When you sell products or services, the image is of paramount importance because it is what presents your offer and will guide your visitors to the purchase.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><h4 style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><span style="font-weight: bolder; font-size: 24px;">How do I use an image in an article?</span></h4><h2 style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><span style="font-size: 24px;"></span><span style="font-weight: bolder;"><br></span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;">To use an image properly in an article, a few rules are essential:</font></div><ul style="font-size: 19.2px; color: rgb(34, 38, 1);"><li><font style="vertical-align: inherit;"><b>Use good quality images</b></font></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;">A blurry photo can turn your reader off and they will soon leave your site.</font></div><ul style="font-size: 19.2px; color: rgb(34, 38, 1);"><li><font style="vertical-align: inherit;"><b>Be creative but always consistent</b></font></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">You can use the image of a deconstructed puzzle to show the difficulty of a problem. </font><font style="vertical-align: inherit;">Or that of a daily life situation to illustrate an article on a given specialty. </font><font style="vertical-align: inherit;">However, take care to ensure that the choice of your images is in harmony and responds to the idea that you convey. </font><font style="vertical-align: inherit;">For example, we will not see the image of a barbecue illustrating an article on the loincloth.</font></font></div><ul style="font-size: 19.2px; color: rgb(34, 38, 1);"><li><font style="vertical-align: inherit;"><b>Vary your images</b></font></li></ul><div style="background-position: center center; background-size: cover; font-size: 19.2px; color: rgb(34, 38, 1);"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Gifs, infographics, photos, screenshots, ... learn to alternate your images. </font><font style="vertical-align: inherit;">Your article will only be more attractive.</font></font></div></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><span style="font-weight: bolder; font-size: 24px;">Where to find his images?</span></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The first place we think of is of course the Internet. </font><font style="vertical-align: inherit;">But not everything is free on the net. </font><font style="vertical-align: inherit;">The use of certain images may lead to legal proceedings.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">To be safe from any disappointment, here are seven </font><span style="font-weight: bolder;">free and royalty-free image banks</span><font style="vertical-align: inherit;"> that you can easily use:</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Iwaria</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpeg" style="width: 690px;"><img alt="Iwaria" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaEVUIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2da24e6f9a521448d90397d92c0de171ffffccaa/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/Photo%20by%20AMISOM%20via%20Iwaria%20(1)%20(1).jpeg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Iwaria</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">Iwaria is a </font><span style="font-weight: bolder;">free image bank</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> that offers royalty-free photos for any use, personal and/or commercial. </font><font style="vertical-align: inherit;">It has the particularity of providing only photos made in Africa. </font><font style="vertical-align: inherit;">Photos that show African realities, the world of Africa.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://iwaria.com/">Visit Iwaria</a><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Unsplash</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Unsplash" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaElUIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--59b754c52f654755070c47188474a5a3252dc9ac/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/juan-ordonez-MciiCsnl6rY-unsplash.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Unsplash</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">We no longer present this site which stood out for the variety and the incredible quality of its photos. </font><font style="vertical-align: inherit;">No matter your subject, you will find images that meet your needs.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://unsplash.com/">Visit Unsplash</a><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Pixabay</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Pixabay" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaE1UIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--cc43a2ae4f19c8240eb99a5c6695fd997877fd4e/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/engineer-4915445_1920.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Pixabay</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">With over 1.7 million free and royalty-free images, you are sure to find what you are looking for on this site. </font><font style="vertical-align: inherit;">Pixabay covers all kinds of fields: lifestyle, nature, entrepreneurship, fashion, food, ...</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://pixabay.com/fr/">Visit Pixabay</a><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Burst</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Burst" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFFUIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--b84f3b0de45c905b5dad4f0fbe5f85abd68d58c8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/chicken-and-rice-lunchbox.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Burst</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Burst offers you a very intuitive platform that helps you quickly find where you are during your research. </font><font style="vertical-align: inherit;">It offers very beautiful photos in all areas that you can easily use for commercial purposes.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://burst.shopify.com/">Visit Burst</a></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Negative Space</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Negative Space" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFVUIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d643b96e6f9461894553a7c598640d202e11ccf6/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/negative-space-muffins-basket-1062x708.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Negative Space</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">In addition to offering you high-resolution images provided by professional photographers, Negative Space offers you the possibility of subscribing to its newsletter to receive new photos directly by e-mail.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://negativespace.co/">Visit Negative Space</a></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">DevoStock</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="DevoStock" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaFlUIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--c97af8f333235e0b2dfb2084331eee7bc38f5f68/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/istockphoto-695305334-170667a.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">DevoStock</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">Available in HD, Full HD, and even 4K, the platform offers many images on many themes.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://www.devostock.com/">Visit DevoStock</a></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Barn Images</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><figure class="attachment attachment--preview attachment--jpg" style="width: 690px;"><img alt="Barn Images" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGNUIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3e9fa5e508436855741021834cc0aa03be52524b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/20160922-nata-pestune-barnimages-01.jpg" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Barn Images</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">The platform presents very beautiful high-resolution photos on various themes such as urban landscapes, natural landscapes, lifestyle... New images are added every week.</font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><a href="https://barnimages.com/">Visit Barn Images</a></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br></div><p></p><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><p style="color: rgb(34, 38, 1); font-size: 19.2px;"></p></div><p></p><div style="box-sizing: border-box; background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">It is up to you to find the best photos to illustrate your articles.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">Remember that a good image does not take precedence over the quality of the content.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">You necessarily need very good text to retain your readers.<span> </span></font><font style="box-sizing: border-box; vertical-align: inherit;">And if you haven't started your blog yet,<span> </span></font></font><a href="https://www.botamp.com/" style="box-sizing: border-box; color: rgb(177, 0, 255); text-decoration: none; background-color: transparent;"><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;">Botamp</font></font></a><font style="box-sizing: border-box; vertical-align: inherit;"><font style="box-sizing: border-box; vertical-align: inherit;"><span> </span>has the perfect solution for you.</font></font></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:42:55 +0000</pubDate> <link>https://www.botamp.com/blog/7-free-image-banks-to-illustrate-your-articles?locale=fr</link> <guid>https://www.botamp.com/blog/3714?locale=fr</guid> </item> <item> <title>What is a lead magnet and how can it boost your marketing?</title> <content:encoded> <![CDATA[ <div> <figure class="attachment attachment--preview attachment--png"> <img alt="What is a lead magnet?" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBc2tJIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d42ed2e43573f64662e0813466d8166058e01f78/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/pasted%20image%200%20(17).png"> <figcaption class="attachment__caption"><br></figcaption> </figure><br> </div> <h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">What is a lead magnet?</font></font><br></span><br></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">A </font><span style="font-weight: bolder;">lead magnet</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> is a marketing term for offering a free item or service for the purpose of collecting contact information. </font><font style="vertical-align: inherit;">This is usually the email, name, and sometimes phone number or address.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;">A lead magnet can be:</font></div><ul style="font-size: inherit;"><li><font style="vertical-align: inherit;">A trial subscription</font></li><li><font style="vertical-align: inherit;">Some samples</font></li><li><font style="vertical-align: inherit;">White papers</font></li><li><font style="vertical-align: inherit;">Free consultations</font></li><li>Ebook</li><li>...</li></ul><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Marketing via email or WhatsApp is essential for generating leads and converting your prospects into customers. </font><font style="vertical-align: inherit;">So, how do you manage to collect emails or phone numbers from your contacts?</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If you want to generate leads online, your business needs a lead magnet. </font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Why? </font><font style="vertical-align: inherit;">Because an email address is a very personal thing. </font><font style="vertical-align: inherit;">People aren't going to just give you their email address without a good incentive, even if they love your brand. </font><font style="vertical-align: inherit;">As a salesperson, CEO, or marketer, it's your job to give them a compelling reason to do so.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">There are several types of lead magnets. </font><font style="vertical-align: inherit;">The most successful lead magnets offer irresistible and instant rewards to your visitors.</font></font></p><h4 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder; font-size: 1.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Checklists</span></h4><h4 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder; font-size: 1.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></h4><font style="vertical-align: inherit;">Let's start with our favorite lead magnet: the checklist.</font><p></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Checklists are the best of all lead magnets, probably because they are easy to produce and consume. </font><font style="vertical-align: inherit;">They condense everything the user needs to know into a single, actionable list.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">They are also very quick to create. </font><font style="vertical-align: inherit;">For example, you can summarize your popular blog posts as checklists and turn them into new content. </font><font style="vertical-align: inherit;">Then combine that new content with a signup form, and your conversions will skyrocket.</font></font></p><h4 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder; font-size: 1.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Cheatsheets</span></h4><h4 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder; font-size: 1.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></h4><font style="vertical-align: inherit;">Cheatsheets are essentially the same as checklists, but they give the user a list of guidelines or a process that they can go through over and over again to gain a specific benefit.</font><p></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">They are irresistible because they take away the need to think in order to accomplish a goal.</font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">A cheatsheet can for example be, the “6 positions to have a flat stomach in 12 weeks”. </font><font style="vertical-align: inherit;">It would contain images that your target can glance at during their sports practice to remember what to do.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder; font-size: 1.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">The Mini Ebook</span></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The mini-ebook is perfect when you have a series of blog posts on a related topic. </font><font style="vertical-align: inherit;">For example, if you run an online pet store, you could select the following five articles from your blog to combine them into one ebook:</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><ul style="font-size: inherit;"><li><font style="vertical-align: inherit;">The 5 pieces of equipment every puppy needs</font></li><li><font style="vertical-align: inherit;">The ultimate guide to training a puppy</font></li><li><font style="vertical-align: inherit;">The first 6 months: what to expect from your new puppy</font></li><li><font style="vertical-align: inherit;">The Puppy Nutrition Guide: What Your Dog Should and Shouldn't Eat</font></li><li><font style="vertical-align: inherit;">The 7 things you should never do when training a puppy</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></li></ul><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">These messages could logically be compiled into an ebook titled "The New Puppy Owner's Guide: Everything You Need To Know To Prepare Your First Puppy." </font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">This type of ebook is effective because you make life easier for your website visitors - which should be the goal of any lead magnet you create. </font><font style="vertical-align: inherit;">Rather than having them find all of this content in one article at a time, you bundle it into a handy bundle that they can keep and review.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-weight: bolder; font-size: 1.5rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">The ultimate guide</span></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If you're in an already established field, it can be difficult to find original content. </font><font style="vertical-align: inherit;">Sometimes other people have covered a topic in such detail that it's almost impossible to add any additional value. </font><font style="vertical-align: inherit;">In this situation, I would recommend producing an ultimate guide.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">An Ultimate Guide is a comprehensive collection of the best articles on a particular topic. </font><font style="vertical-align: inherit;">The main difference between this and a mini ebook? </font><font style="vertical-align: inherit;">You don't recycle your own blog posts; </font><font style="vertical-align: inherit;">you connect directly to other sites. </font><font style="vertical-align: inherit;">It's important not to copy and paste someone else's content into your guide, but instead, include a link to the original article.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h4><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The Case Study Case</font></font></span></h4><br><font style="vertical-align: inherit;">studies are very specific types of content, but the successes they reveal can inspire a potential customer to take action.</font><p></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If you have a blog post or interview that highlights a real customer you've worked with, bundle that content into a written case study that explains the customer's need and the metrics of their success. </font><font style="vertical-align: inherit;">Then offer this case study after a form that website visitors will need to fill out with their name and email address to access the study.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Keep in mind that you will need the permission and approval of the client you want to create a case study on. </font><font style="vertical-align: inherit;">Once you've received that approval, however, it's an ideal lead magnet that informs your readers of the success your client has had under your direction.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><h4><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The Webinar</font></font></span></h4><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Webinars don't have to be long collaborative presentations with multiple colleagues or partners. </font><font style="vertical-align: inherit;">If you have a blog post that simply touches on a topic you're an expert in, use that blog post as a springboard into a live conversation between you and a coworker.</font></font><p></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If you've written an article on 6 ways to get in shape after pregnancy, for example, convert that article to Prezi or PowerPoint. </font><font style="vertical-align: inherit;">Present this document via a live video conferencing platform, using helpful visuals and, of course, your own voice to provide insight that listeners wouldn't get from just the blog post.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">What makes it a lead magnet? </font><font style="vertical-align: inherit;">You will invite people to the webinar after collecting their email addresses, and even ask questions that allow you to rank those speaking during the webinar as more qualified leads to follow after the webinar ends.</font></font></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Be sure to specify the date of the webinar when promoting it through your CTA (Call to Action) button and feel free to offer it more than once if the initial results are inconclusive.</font></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 2rem; font-weight: bolder;">How to create a lead magnet in a few hours</span></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: inherit;"><font style="color: rgb(34, 38, 1); font-size: 19.2px; vertical-align: inherit;"><font style="vertical-align: inherit;">To be effective, your Lead Magnet must have a purpose. </font><font style="vertical-align: inherit;">It all starts with defining who your Lead Magnet is for.</font></font><p style="color: rgb(34, 38, 1); font-size: 19.2px;"></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"></p><h5><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Step 1 - Choose Your Persona</font></font></h5><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The biggest mistake marketers make with their Lead Magnets is trying to attract too many people. </font><font style="vertical-align: inherit;">You want to do the exact opposite.</font></font><p></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Your Lead Magnet should be ultra-specific to the people you want to attract. </font><font style="vertical-align: inherit;">If your Lead Magnet doesn't match your buyer's wants and needs, they won't download it.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;">Most businesses have more than one type of buyer, but each Lead Magnet should target only one of them.</font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Step 2 - Identify Your Value Proposition</font></font><br></span><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Once you've decided which leads you to want to target, you need to give them a compelling reason to download your Lead Magnet. </font><font style="vertical-align: inherit;">The number of conversions your Lead Magnet generates will be directly related to the promise you make to those prospects.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The best value propositions are something your buyer already needs. </font><font style="vertical-align: inherit;">Instead of trying to create something you think they might want, figure out what they already need and give it to them.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">In this case, more is not better. </font><font style="vertical-align: inherit;">Don't try to write a big ebook or create a 30-day email course. </font><font style="vertical-align: inherit;">Think ultra-specific!</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Find a common problem your buyer is facing and make a quick fix for it. </font><font style="vertical-align: inherit;">The faster you get results, the better.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Step 3 - Name Your Lead Magnet</font></font><br></span><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Now that you know what you are offering and to whom, it will be easy to name your Lead Magnet. </font><font style="vertical-align: inherit;">Your headline is basically a headline for your value proposition that catches your persona.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;">Similar to creating a catchy title for an email or blog post, the title of your Lead Magnet is likely to make a drastic difference in their conversion rate.</font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Step 4 - Choose the Type of Lead Magnet you will be offering</font></font><br></span><br><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Now you probably have a good idea of the type of Lead Magnet you are going to offer. </font><font style="vertical-align: inherit;">However, you often have a choice of several likely options to effectively convey your value proposition.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;">Here are some things to keep in mind to help you:</font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;">Keep it Simple</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> - An overly complicated Lead Magnet defeats the purpose. </font><font style="vertical-align: inherit;">If no one understands what you are saying, your audience won't be able to appreciate it. </font><font style="vertical-align: inherit;">Keep it simple, concise, and deliver value.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;">Focus on Your Strengths</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> - Are You a Great Writer? </font><font style="vertical-align: inherit;">An eBook will probably be your best format. </font><font style="vertical-align: inherit;">Not so good at writing, but comfortable in front of the camera? </font><font style="vertical-align: inherit;">Instead, make a video.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;">Prioritize fast consumption</span><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> - You want to solve your persona problem as quickly as possible. </font><font style="vertical-align: inherit;">This gives them a quick win (which you promised) and converts them faster. </font><font style="vertical-align: inherit;">Choose a format that allows for quick delivery and consumption.</font></font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><span style="font-weight: bolder;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Step 5 - Create Your Lead Magnet</font></font><br></span><br><font style="vertical-align: inherit;">The strategic work is done, but you still need to invest in creating your Lead Magnet.</font></p><p style="color: rgb(34, 38, 1); font-size: 19.2px;"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">When working on your Lead Magnet, remember who it is for and the value proposition you promise them. </font><font style="vertical-align: inherit;">If you keep these two things in mind, the process will be straightforward.</font></font></p><div><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"><br></font></font></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:41:08 +0000</pubDate> <link>https://www.botamp.com/blog/what-is-a-lead-magnet-and-how-can-it-boost-your-marketing?locale=fr</link> <guid>https://www.botamp.com/blog/3711?locale=fr</guid> </item> <item> <title>How to get the right audience for your website</title> <content:encoded> <![CDATA[ <div> <figure class="attachment attachment--preview attachment--jpeg"> <img src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdmt1IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--b661b1822a840ab14c5f0814ebb635846b5d23b9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/Photo%20by%20AMISOM%20%20via%20Iwaria%20(1).jpeg"> </figure></p><p>Once you know what you want users to do on your site, you need to figure out who those users are. It is essential to clearly identify the target audience for your website when planning your website. Only then can you create strategic plans to get your website visitors to take action.</div><div><br><h2>Why you need to know your target audience</h2> </div> <div><br></div> <div><div>If you're trying to get everyone to your website, you're probably not attracting anyone. Broadcasting to a wide network does little to help drive traffic, connect with audiences, or drive conversions. So you have to know exactly who you are trying to reach.</div><div><br></div><div>If you skip this step and fail to clearly identify your target audience, it can lead to various marketing issues.</div><br> </div> <ul> <li>You won't know how to speak to your audience. If you don't know who your customers are and what they like, want, and need, it's hard to know how to speak to them directly. When you can clearly visualize your audience, it's much easier to create sales pages that resonate with them.</p><p> </li> <li>You will develop a weak and vague brand image. Great branding attracts a specific target audience. If you don't know your audience, you can't build a brand that reaches them. You will end up creating branding elements that target everyone, which ends up being time-honored, bland, and boring.</p><p> </li> <li>You will find it difficult to retain and refine your customers over the long term. When your brand and marketing messages are weak and generic, they won't resonate with customers. If you can't connect with customers in this way, you'll have a hard time developing a lasting affinity or loyalty with the brand. You may even be confused with your competitors.</p><p> </li> <li>You will attract the wrong customers. Vague messages will not only prevent your target audience from being attracted to your brand, but they will also attract the wrong kind of customers. When your communication isn't targeting the right audience, you can attract prospects and unqualified customers who may not benefit from your offers.</li></ul><p><br></p><div><h2>How to know your target audience<br></h2> <br><div>You might think you already know who your target audience is. You may have an idea in mind. Unfortunately, this image in your mind may be wrong. Many brands and marketers make the wrong assumptions about their audience.</div><div>The only way to really know who your audience is and what they want, think, and need is to do your research. To gain insight into your target audience, you can do the following:</div><br> </div> <ul> <li>Interview your customers. Get to know the people who are already buying from you. Conduct in-person interviews with readers and former clients and buyers.</p><p> </li> <li>Interview your ideal buyers. Get to know the people you want to sell to. Identify the people who would be your ideal client and interview them as well.</p><p> </li> <li>Send surveys. Collect feedback in a more streamlined way, but by sending small surveys to your old customers and subscriber list.</p><p> </li> <li>Find out what customers are saying online. If you can't get customers to talk to you, go to places where they share their opinions online. Engage in social listening by browsing hashtags related to your brand or domain for feedback.</li> </ul> <div> <br>Once this information is collected, you will have a better idea of who your customers are and what is going on in their minds. From there, you can create a clear and detailed description of your customer, also known as a buyer or buyer persona.</p><p><h2>How to create a buyer persona?<br></h2> </div> <div> <br>A buyer persona is a semi-fictional character that you create to represent your ideal customer. This is a description of an imaginary customer who meets the criteria of your target audience. To create a buyer persona for your brand, imagine your ideal buyer, then fill out the following information that describes them: </p><p> </div> <div> <h3>Demographic information</h3><p><br></p><ul><li>Age</li><li>Sex</li><li>Revenue</li><li>Place of residence</li><li>Family staus</li><li>Annual income</li><li>Education</li></ul><p><br></p><h3>Professional information</p><p></h3><ul><li><span style="font-size: 1.2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">Field of work</span><br></li><li>Profession</li><li>Company</li><li>Professional goals</li> </ul> <br><h3>Psychography</h3><p><br></p><ul><li>Personality traits</li><li>Values</li><li>Attitudes</li><li>Interests</li><li>Subconscious beliefs and consciousnesses</li><li>Motivations</li><li>Priorities</li></ul><p><br></p><h3>Influences</h3><p><br></p><ul><li>Favorite blogs/websites</li><li>Favorite magazines/books</li><li>Preferred opinion leaders</li> </ul> <br><h3>Beliefs / Objectives</p><p></h3><ul><li>What does he/she believe strongly in?</li><li>What are the characteristics of his/her personality?</li><li>What are his/her personal goals?</li></ul><p><br></p><ul> </ul> <h3>Challenges</p><p></h3><ul><li>What keeps him/her awake at night?</li><li>What are his/her difficulties?</li><li>What challenges does he/she face?</li> </ul> <br><h3>Purchasing process</p><p></h3><ul><li>What is his/her role in the purchasing process?</li><li>How does his/her buy regularly?</li><li>What are their objections to the purchase?</li></ul><p><span style="font-size: 1.2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></p><p><span style="font-size: 1.2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">By filling in this information, you create a customer profile that describes your ideal buyer. Then you can bring the information to life by turning it into a story that tells a story about your target customer.</span><br></p><div><br></div><div>Don't just describe the persona as a list of information. Add a photo to the story and write a few paragraphs about who they are and what they need. Having a story and a photo of your target will make it easier for you to shape your marketing messages. You will keep this image in mind when creating your website.</div><br><h2> <strong>Exercise<br></strong><br> </h2> <div><ol> <li>Interview your ideal customers and buyers and collect information about them.</li> <li>Create your buyer persona. Don't forget to add a name and a photo to it.</li> </ol></div> <br> </div> ]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:40:32 +0000</pubDate> <link>https://www.botamp.com/blog/how-to-get-the-right-audience-for-your-website?locale=fr</link> <guid>https://www.botamp.com/blog/3709?locale=fr</guid> </item> <item> <title>How to define the unique selling proposition of your website</title> <content:encoded> <![CDATA[ <figure class="attachment attachment--preview attachment--jpeg"> <img src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdmN1IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--4a44d86121ef9724228db0efb0e484b21495990c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/1503486832752.148.jpeg"> </figure><h2><span style="font-size: 2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></span></h2><h2><span style="font-size: 2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">What is a unique selling proposition?</span><br></h2><div><span style="font-size: 1.2rem; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";">A Unique Selling Proposition also called a unique selling point or USP is something special that makes your brand, product, or service different and better than your competition. It explains the selling points that drive prospects to take action and become customers. It grabs the attention of your ideal customers and is the reason they choose you, and not others.</span><br></div><div><br></div><div>You need to know your USP when planning a website because your entire site will be built around your unique selling propositions. All of your sales copy and content will be positioned to subtly (and sometimes less subtly) promote your USP and entice website visitors to buy from your brand.</div><div><br></div><h2>How to develop your unique selling proposition?</h2><div>To develop your unique selling proposition, think about your brand, products, and services and answer the following questions:</div><div><br></div><ul><li>How are you different from your competition?</li><li>Why is this difference important to customers?</li><li>What specific advantage do customers get by choosing you over the competition?</li><li>Why is this benefit important to customers?</li></ul><div><br></div><div>Do not rush into this exercise. The things that immediately spring to mind may be too obvious. Spend time digging into how your offers really help your customers and solve their problems.</div><div><br></div><h2>Tips for finding your USP</h2><div>If you are having trouble identifying your unique selling proposition, use the following tips to get you started.</div><div><br></div><ul><li>Think about what your customer's value and how you are helping them achieve those things.</li><li>Think about your customers' problems and how you are helping to solve them.</li><li>Consider the unique strengths your brand brings to the table.</li><li>Analyze your competition to see how you can differentiate your brand.</li></ul><div><br></div><div>Remember that unique selling propositions are not specific to e-commerce sites and service-oriented businesses. If you are a blogger, you are probably "selling" information and want to establish yourself as a thought leader. The above questions still apply - what do you do to stand out from the crowd?</div><div><br></div><h2>Exercise</h2><ul><li>Find 3 words that define your business</li><li>Find out how you are different from your competition</li><li>Find the specific benefit customers get by choosing your brand</li><li>Write your unique selling proposition</li></ul> ]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:39:56 +0000</pubDate> <link>https://www.botamp.com/blog/how-to-define-the-unique-selling-proposition-of-your-website?locale=fr</link> <guid>https://www.botamp.com/blog/3707?locale=fr</guid> </item> <item> <title>5 books to read absolutely when you are an entrepreneur</title> <content:encoded> <![CDATA[<div> <figure class="attachment attachment--preview attachment--jpg"> <img alt="Bibliothèque" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaVl2IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--00a95607370211e3ce6e83af1d57ee7e3a396407/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/IMG_20200930_205155.jpg"> <figcaption class="attachment__caption"> Library </figcaption> </figure><br><div>When you have a business or just a business project, its growth is one of your first concerns.</div><div><br></div><div>How to develop your business? How to deal with the customers? How to identify consumers?</div><div>So many questions that regularly torment your mind.</div><div><br></div><div>In this article, we have listed 5 books that can help you ask yourself the right questions to find some answers and solutions.</div><br> </div> <h2><strong>1-</strong>These ideas that stick</h2> <div> <figure class="attachment attachment--preview"> <img width="107" height="160" src="data:image/jpeg;base64,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"> <figcaption class="attachment__caption"> These ideas that stick </figcaption> </figure> <br><div style="">Written by two authors Chip Heath and Dan Heath, These Ideas That Stick is a book to help you write your content.</div><div style=""><br></div><div style="">It deciphers the messages and how they work. Why are consumers more receptive to one particular message and not another? In this book, the authors analyze 6 principles to apply to his idea so that it is adopted by the masses.</div><div style=""><br></div><div style="">- The simplicity</div><div style="">- Unexpected</div><div style="">- The concrete</div><div style="">- Credibility</div><div style="">- The emotion</div><div style="">- The story</div><br> </div> <h2><strong>2- </strong>The Purple Cow</h2><p><br></p><div align="center"><img width="107" height="160" src="https://assets.botamp.site/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdUJXIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2cf93fe5254b2c725dc9cc39b883b4e7c69f82dd/purple-cow-3D-Book-Cover.png"><figcaption class="attachment__caption"><sup><font color="#636363"> The Purple Cow</font></sup></figcaption></div><div><div>The Purple Cow is a book by Seth Godin that reveals marketing techniques to be original and stand out. The author bases each concept on case studies.</div><div>It explains how a particular brand or company tackled a given problem and how it could be beneficial in your field.</div><br> </div> <h2><strong>3- Rework</strong></h2> <div> <figure class="attachment attachment--preview"> <img width="106" height="160" src="data:image/jpeg;base64,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"> <figcaption class="attachment__caption"> Rework </figcaption> </figure>Rework - Succeed differently: Entrepreneurs, self-employed, bosses or employees is written by Jason Fried and David Heinemeier Hansson, both founders of 37 Signals. In this book, they share their convictions, rants, enthusiasm, and the secrets of their success!<div>The book allows you to ask the right questions and helps you to get to the essentials by moving away from futile actions.</div><br> </div> <h2><strong>4- </strong>Influence and manipulation</h2> <div> <figure class="attachment attachment--preview"> <img width="102" height="160" src="data:image/jpeg;base64,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"> <figcaption class="attachment__caption"> Influence and manipulation </figcaption> </figure> <br><div>A basic psychology book, Robert Cialdini's book explains why and in what ways people are led to take actions sometimes against their will.</div><div><br></div><div>The various elements of this book are essential for understanding consumer behavior and thus allows better segmentation of its target and better refinement of the message.</div><br> </div> <h2><strong>5- </strong>Start with the Why</h2> <div> <figure class="attachment attachment--preview"> <img width="105" height="160" src="data:image/jpeg;base64,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"> <figcaption class="attachment__caption"> Start with the Why </figcaption> </figure> <br><div>Why are you doing what you are doing? What motivates you? What is your goal?</div><div><br></div><div>In this book, Simon Sinek invites us to focus on the raison d'être of what we do because that is what consumers identify with before thinking about the products on offer.</div><div><br></div><div>So here is a small selection that will provide you with the answers you need for your business.</div><br> </div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:39:07 +0000</pubDate> <link>https://www.botamp.com/blog/5-books-to-read-absolutely-when-you-are-an-entrepreneur?locale=fr</link> <guid>https://www.botamp.com/blog/3699?locale=fr</guid> </item> <item> <title>How to plan the content of your website</title> <content:encoded> <![CDATA[<div> <figure class="attachment attachment--preview attachment--jpg"> <img src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdll1IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--6dc8687117e4a087c101f4eb35d4765c9564049b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/laptop-2838921_1920.jpg"> </figure></p><p><div>Whether you are a budding entrepreneur, blogger, or small business owner, having a website is a must in today's society. Particularly in these times when more and more customers are turning to online services.</div><div><br></div><div>But walking blindly in the world of website building can be a bit daunting. Luckily, we've got you covered with a detailed list of things to do to plan a website before you create it yourself, without the help of any professional.</div><div><br></div><div>Use this course as a guide that describes exactly how to prepare and launch your new website.</div><br><h2>Identify the goal of your website<br></h2> <div> <br>Before you start building a website, you need to know why you are creating it.</p><p></div></div><ul><li>What is your main goal?</li><li>What do you want your website to accomplish for your business?</li><li>Is it strictly informational or are you selling products?</li><li>Are you looking to increase engagement with customers through your site?</li><li>Is your goal to leverage your website to increase your profits?</li> </ul> <div> <br>Knowing the answers to these questions will help you create a plan that is strategically linked to your business goals. It is therefore important to always start from square one: the goal of your website.</p><p><h2>Start thinking about the overall purpose of your website<br></h2> <br>The purpose of your website is the reason you want to create it. It's what you think a website can do for you. You might think the goal is to:</div><div><br></div><ul><li>Attract traffic and increase your audience</li><li>Show your products</li><li>Share what you know</li><li>Advertise your business</li><li>Entertain your readers</li> </ul> <div> <br>While these are great reasons to have a website, they won't necessarily help you do something specific, which is why you need to turn the general goal into a concrete goal.</p><p><h2>Turn your goal into a concrete goal</h2><div><br></div><div>The goal is the real, concrete reason why you want (and need) a website. This is what you want to achieve by having a website.</div><div><br></div><div>To find your concrete goal, start with the goal that seems obvious and keep asking yourself "why" until you reach the real goal. Some examples:</div><br><ul> <li><i>General objective --> Concrete objective</i><br></li> <li>Attract traffic and increase your audience --> Sell an eBook to your audience</li> <li>Show your products --> Sell more products</li> <li>Share what you know --> Build your authority and get conference invitations</li> <li>Advertise your business --> Ask customers to sign up for a consultation</li> <li>Entertain your readers --> Create a subscriber base for your newsletter</li> </ul> <br>As you can see from the examples, this exercise reduces your focus so that you can see what you actually want your website to do. You can see the conversion or action you want to trigger on your website.</p><p><h2>Decide what your website needs to help you reach your goal.<br></h2> <br><div>Understanding the goal of the website (the action you want to trigger) allows you to start designing a strategy that leads to that conversion.</div><div><br></div><div>When planning a website, take a look at your goal and determine what your site needs to help you reach that goal.</div><br>For example, if your goal is to:</div><div><br></div><ul><li>Sell an eBook to Your Audience - You need to direct users to your eBook product pages and give them a way to make their purchases.</li><li>Build Your Authority and Get Conference Invitations - You need to showcase your expertise through blog posts and drive users to your contact page.</li><li>Build your newsletter subscriber base - You need to create interesting and engaging lead magnets and add membership forms to your site. You will find the definition and examples of lead magnets in this <a href="https://www.botamp.com/blog/what-is-a-lead-magnet-and-how-can-it-boost-your-marketing" target="_blank">article</a>.</li> </ul> <div> <br><h2><strong>Exercise</strong></h2></div><ol><li>Identify your main goal, what you want your website to accomplish for your business.</li><li>Turn your main goal into a concrete goal. For this, start with the goal that seems obvious and keep asking yourself "why" until you reach the real goal.</li><li>Break down your goal and determine what elements you need on your site (such as membership forms, sales pages, etc.) to achieve that goal. Also, design your site in a way that prompts audiences to take the action you want them to take.</li> </ol>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:37:35 +0000</pubDate> <link>https://www.botamp.com/blog/how-to-plan-the-content-of-your-website?locale=fr</link> <guid>https://www.botamp.com/blog/3710?locale=fr</guid> </item> <item> <title>Why use a custom domain name and email addresses</title> <content:encoded> <![CDATA[ <div> <figure class="attachment attachment--preview attachment--jpg"> <img alt="Desk with computer and notebook" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdHdzIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--19695acd2653b33c4fe20abf95d7277607c2563e/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/andrew-neel-cckf4TsHAuw-unsplash.jpg"> <figcaption class="attachment__caption">Desk with computer and notebook</figcaption> </figure><br> <br>When you are a blogger or have a business, it is important you have a website. Indeed, a website will allow you:</div><ul><li><span style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.2rem;">Increase your visibility</span></li><li>Attract more customers</li><li>Increase your brand awareness</li><li>To provide support to your customers</li><li>To be available at all times.</li></ul><div><br></div><div>But it's not enough to just have a website. It is important that it reflects a good image to your audience, and this starts with choosing a personalized domain name.</div><div><br></div><h2>What is a custom domain name?</h2><div><br></div><div>A custom domain name is the unique address of your website that is uniquely your own brand. For example, <b>mysite.com</b> instead of <b>mysite.botamp.com</b>.</div><div><br></div><h2>What are the advantages of a personalized domain name?</h2><div><br></div><h4>Differentiate yourself in front of your target</h4><div>A personalized domain name makes it easier for you to reach your target market. Your content is no longer lost in the mass but can be easily identified thanks to your brand.</div><div><br></div><h4>Maintain ownership of your brand</h4><div>When you have a custom domain name, it is impossible for another person to have the same. This is a great advantage for your business and thus allows you to remain the owner of your brand.</div><div><br></div><h4>Build a brand image</h4><div>A personalized domain name improves your brand image. Your business is viewed differently and as a result, its reputation grows.</div><div><br></div><h4>Be more credible</h4><div>When your domain name is personalized, you are more credible in the eyes of your visitors and subscribers. Your business automatically seems more serious and more professional. The subdomains offered by the free versions of the site-building tools do not do you justice with your subscribers.</div><div><br></div><h4>Improve SEO</h4><div>A custom domain name has an impact on how your site appears on search engine pages. It indeed reflects your activity and allows indexing robots to include your site in the first pages.</div><div><br></div><h2>Some tips for choosing the right domain name</h2><div><br></div><div><b>Your choice should:</b></div><ul><li>Reflect your theme</li><li>Be easily remembered</li><li>Avoid numbers, special characters, and lengthy names</li></ul><div><br></div><div>Botamp offers you the possibility of having a personalized domain name for your website and provides you with all the necessary resources to propel your business towards successful results.</div><div><br></div><div>You can easily stay in touch with your followers and build a great relationship. For this, you need a professional email address.</div><div><br></div><div>A professional email address joins your domain name and is in the form myname@mysite.com.</div><div><br></div><h2>3 advantages of professional emails</h2><div><br></div><h4>Strengthen your brand image</h4><div><br></div><div>Addresses with the extension gmail.com or yahoo.fr are similar to non-personalized domains. They discredit your brand and make you look like a beginner or a novice.</div><div><br></div><h4>Own your emails</h4><div>You have full access to your email with no risk of loss, as with Gmail and Yahoo services.</div><div><br></div><h4>Avoid the "Spam" folder</h4><div>When you send emails to your subscribers, there is no guarantee that they will see them. Indeed, it can happen that your messages end up directly in the Spam folder, which negates your chances of being read by your audience.</div><div><br></div><div>As much as a custom domain and a professional email address are essential for your business; These two elements strengthen the credibility of your brand and give you access to many advantages.</div><div><br></div><div><b>Botamp allows you to strengthen your brand image and stay close to your customers by providing you with a professional email address and a personalized domain.</b> <a href="https://www.botamp.com/" target="_blank">Add a personalized domain name to your Botamp site now by going Pro!</a></div> ]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:26:47 +0000</pubDate> <link>https://www.botamp.com/blog/why-use-a-custom-domain-name-and-email-addresses?locale=fr</link> <guid>https://www.botamp.com/blog/3708?locale=fr</guid> </item> <item> <title>Why use Botamp?</title> <content:encoded> <![CDATA[<div class="site-richtext" style="background-position: center center; background-size: cover; color: rgb(34, 38, 1);"><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><p style="font-size: 16px;"><br></p><div class="site-richtext" style="background-position: center center; background-size: cover;"><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--png" style="width: 690px;"><img alt="Offer your services and products online" src="https://assets.botamp.site/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdkFJIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--80dd5d29dd1e00ede83c3ce1db4ab783eedb79cc/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXFBRmFRSTRCQT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--4d20dc58e397218cfb7559a0efa9f3fb74e154db/Online%20shopping-pana1.png" style="object-fit: cover;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;">Offer your services and products online</font></figcaption></figure></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><figure class="attachment attachment--preview attachment--png" style="width: 690px;"><figcaption class="attachment__caption"><font style="vertical-align: inherit;"><br></font></figcaption></figure><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The advent of the Internet has revolutionized the world. </font><font style="vertical-align: inherit;">New industries and methods have developed to help us successfully complete our projects.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Thus, it is essential for a company to create a website to be as close as possible to its target and respond to their requests. </font><font style="vertical-align: inherit;">Because more and more people are using their phones to browse, get information and buy products and services. </font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Having a website allows you to expand your potential customers to the whole world. </font><font style="vertical-align: inherit;">There is no longer any question of this being limited to your neighborhood, or better to your city, but to the entire globe. </font><font style="vertical-align: inherit;">Your local reach is extended and gives you the opportunity to forge links with your customers with a newsletter, offers, and services.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Promoting your business becomes much easier with a site and also considerably reduces the task. </font><font style="vertical-align: inherit;">No need to explain how the same product works to different customers all the time. </font><font style="vertical-align: inherit;">A product page on your website will do the job perfectly for you.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">It is also more convenient for your customers.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> allows you to create a professional and efficient website in less than 10 minutes. </font><font style="vertical-align: inherit;">No need to wait for a developer to do it for you.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">This is the promise made to you. </font><font style="vertical-align: inherit;">So you might be wondering: What makes it special?</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">1. Botamp is for everyone</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"></font><a href="https://www.botamp.com/">Botamp's</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> platform </font><font style="vertical-align: inherit;">is designed so that your project can find its place. </font><font style="vertical-align: inherit;">Whether you already master the basics, are an expert, or a beginner, this is the perfect platform for you.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Passionate about cooking, decoration, entrepreneur, freelance, business manager, etc., your website will always find its place on </font><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"> .</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">2. A simple and intuitive interface</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">The interface is very readable and understandable.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> is for you if you want to create a website as simple as possible with a clean theme, easy to learn, and free from thousands of unnecessary options. </font><font style="vertical-align: inherit;">It couldn't be easier.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">If you are a novice, this is the ideal cocoon for you and if you are already an expert it will save time to upgrade your content.</font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">3. No unnecessary settings</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The first difficulty that we often encounter on other platforms is the wide range of choices available. </font><font style="vertical-align: inherit;">So much so that you get lost very easily when you are not already used to it. </font><font style="vertical-align: inherit;">Here, no thousands of heavily designed themes, no futile extensions. </font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> is designed so that your final rendering is original, elegant, and of professional quality. </font><font style="vertical-align: inherit;">It highlights each of your content and allows you to more easily reach your target.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><h2 style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">4. A question of efficiency</font></h2><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">This is the </font><a href="https://www.botamp.com/">Botamp</a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> promise</font><font style="vertical-align: inherit;">.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">If you've just started, or get lost on other platforms, this is the perfect solution for you. </font><font style="vertical-align: inherit;">Simple and efficient.</font></font><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p><p style="font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"></p></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">You like blogging or you want to blog. </font><font style="vertical-align: inherit;">You have a story to tell, a fight to wage. </font><font style="vertical-align: inherit;">You want to save time. </font><font style="vertical-align: inherit;">You want to digitize your business, Your action deserves to be known.</font></font></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><br></div><div style="background-position: center center; background-size: cover; font-family: Muli, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";"><font style="vertical-align: inherit;">Welcome to </font><a href="https://www.botamp.com/">Botamp</a>.</div></div></div></div>]]> </content:encoded> <pubDate>Tue, 01 Jun 2021 07:24:11 +0000</pubDate> <link>https://www.botamp.com/blog/why-use-botamp?locale=fr</link> <guid>https://www.botamp.com/blog/3713?locale=fr</guid> </item> </channel> </rss>